| Information About the Drug Abuse Prevention Center
Activities of the Center
The Spread of the "No, Absolutely No!" Movement and the "No, Absolutely No!" Fundraising Campaign for the United Nations
In response to the United Nations International Day Against Drug Abuse
and Illicit Trafficking, designated as June 26, and the United Nations
Decade Against Drug Abuse (1991-2000), the Japanese Ministry of Health
and Welfare, prefectural governments, and the Drug Abuse Prevention Center
have sponsored the "No, Absolutely No!" Drug Abuse prevention Campaign.
In addition, the Center is sponsoring a "No, Absolutely No!" Fundraising
Campaign for U.N. Drug Control Programme (UNDCP) which is implemented
during the month of prevention and education activities organized around
June 26. This year, the one-month campaign, lasted from June 22 to July
21. In the days just before and after Sunday, June 13, 27,000 volunteers
participated in activities for both the local campaign and the "No, Absolutely
No!" UNDCP Fundraising Campaign in 560 locations across the country.
In addition, on June 26, the professional soccer J-League participated
in the campaign at each of their stadiums. At the same time, the campaign
was implemented at professional baseball stadiums across the country.
This year, in conjunction with the U.N. appointment of champion sumo wrestler
Takanohana to be a Special Good Will Ambassador for the Eradication of
Drug Abuse, the UNDCP Fundraising Campaign was also promoted at each sumo
The 1995, "No, Absolutely No!" UNDCP Fundraising Campaign Exceeded
the previous year's contribution by raising 116,025,772 yen in donations,
and the Center was able to donate a total of 500,000 U.S. dollars to the
UNDCP. There were many requests for funding assistance from the 19 regional
UNDCP officers in developing countries to UNDCP Executive Director Giorgio
Giacomeli. As this project enters its fourth year, it is gaining international
recognition, and, as a result, its value is clearly increasing.
Young Civic Ambassadors Visit Vienna to Deliver the "No, Absolutely No!" UNDCP Fundraising Campaign Contribution to the UNDCP Headquarters
In 1995, in addition to the participants selected from seven different
regions of the country, this year the group included one more young person
who was chosen from among all of the prefectures for being extremely active
in the fundraising effort. In all, eight Young Civic Ambassadors were
designated. On March 18, after they attended a rally, they visited Prime
Minister Hashimoto at the Prime Minister's Official Residence where they
received words of thanks and encouragement from the Prime Minister. From
March 19 to March 25, Young Civic Ambassadors visited Vienna.
Drug Abuse Prevention Month, sponsored by the Ministry of Health and
Welfare and the prefectural governments, is held every year. The campaign
is aimed at the general public and began as a request for their cooperation
and understanding toward the drug problem. It already has been implemented
for close to 30 years. Since the Center was established, it has supported
the campaign. The Center has supported with various funds the regional
meeting established by the Ministry of Health and Welfare and the prefectural
governments and prefectural meetings established by the prefectural governments.
Approximately half of the prefectural governments implement some type
of event. In particular, the Center sponsors conferences that place around
the Tokyo metropolitan area and organizes the "Yes to Life" Young Festival.
To target youth in the Tokyo area, the Center has secured the participation
of celebrities such as Tomomi Nishimura, a singer who is popular on TV
and radio among young people and who acts the Center's celebrity spokesperson
for the campaign. Our aim is to raise awareness of the drug abuse problem
at these events by introducing it to young people for the first time through
these popular role models.
In addition, the Center produces posters, Leaflets, and telephone cards
and distributes them to prefectural governments across the country.
The telephone card that is produced each year with Tomomi Nishimura's
picture on it has became very popular. We have received approximately
50.000 requests for the card from across the country, and 400 are given
away in a lottery drawing.
From among the promoters of stimulant and other drug abuse prevention
campaigns who carry out regional activities, each prefectural government
recommends 2-5 people to take part in a 2-day training session. The training
session is held once a year, with the particular aim of training the leaders
of regional activities. The Center covers all of the participation expenses
for each region. Already, more than 1,000 leaders have received training
and carrying out regional activities.
In the center of the Tokyo metropolitan area, there are always participating
teachers who are promoting drug abuse prevention education. This campaign
is sponsored by the Center, supported by both the Ministry of Education
and the Ministry of Health and Welfare, and autonomously administrated
by a group of enthusiastic teachers. In 1993, the Ministry of Education
adopted a general summary guide for drug education targeting junior high
school students, and, at the beginning of the 1993 school year in April,
drug education targeting high school students was implemented. The Center's
Caravan Car and general drug abuse prevention activities are also a part
of this effort.
Clinical doctors who are involved in the treatment of drug abuse across
the country meet for a 5-day course that offers discussion, research,
and training on problems related to drug abuse treatment. Approximately
90 medical specialists from across the country participate. Also, specialists
who are involved in administration, from both the Ministry of Health and
Welfare and the National Institute on Drug Abuse (NIDA), are members of
a Japan-U.S. Conference. Representing Japan are researchers who specialize
in the drug problem.
Although we have only one vehicle and limited time to ply the heart
of the Tokyo metropolitan area, we are reaching half of the country's
districts. Of course we reach the schools, but the Caravan Car is also
requested for activities at regional health events and at the conferences
and assemblies of the Lions Club, Rotary Club, and other organizations.
Showing people, who previously thought that drug abuse had no connection
to their lives, that it does, indeed, affect them can be considered the
first step in results from this campaign.
Every year, the Center produces two films.
The Center has produced a total of 23 films for use in everyday activities.
All of the films produces by the DAPC are 20 minutes in length, and the
films are produced with consideration as to their educational effect.
In all, the Center has 42 different posters, leaflets and pamphlets.
Four time a year, the Center places ads in 20 different weekly magazines.
Three times a year, the Center places poster ads inside train cars on
main routes throughout Japan. Also three times a year, the Center places
poster ads in major train stations across the country.
The Center has distributed 400,000 copies of a 36-page booklet to junior
high schools across Japan. So far, the Center has created nine installments
of the Drug Abuse Prevention Supplementary, Let's Live Healthy Lives:
1. "Let's Live Healthy Lives"
The Center published a quarterly newsletter with a circulation of 36,000.
It is distributed free of charge to related agencies and organizations.
Beginning in 1995, drug education and prevention leaders from 11 countries
in the Asian region will be invite to Tokyo for a 30-day visit for the
purpose of research and training. This project will continue over the
next five years.
This training course is held in four locations across Japan and targets
doctors, pharmacists, and people in the pharmaceutical manufacturing industry.
Approximately 8,000 participants have received training. Recently, there
has been a growing trend to abuse drug, such as pshchotropic drugs and
the like, which are used for treatment in the alleviation of chronic pain.
The purpose of the course is to prevent drug abuse by disseminating information
on the effects of these drug treatments and how to apply them appropriately.